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Most of the “traditional media” already cover the top players, etc., but, there are many more stories of interest to the tennis fans: The fun, excitement, and camaraderie of USTA League, the awareness of upcoming juniors and college players, the fact that when you go to a pro tournament, there is a lot more going on than just sitting in a stadium. Sponsor booths. Live entertainment. Tournament activities. These are the things that you will find not covered anywhere else, but right here on GroundsPass.net.
In an effort to appeal to the consumers of the “New Media”, the video reports are produced using the “viral video look” of freewheeling, handheld camerawork, in addition to the traditional locked down shots for the on-court highlight action. This mix, plus his added enthusiasm, makes for a program that appeals to a wider demographic, and age range, for the internet savvy generation.
Television coverage only shows you what happens on the court,
but there is a lot more “Tennis, . . . Outside the Lines”.
